A passion for food + fashion

Hostess Gifts: Made in L.A.

In Food on December 6, 2011 at 1:48 pm

My friend Zinzi, who is literally a rock star, brought me two precious jars from Squirl—Gravenstein Apple Butter and Elberta Peach with Lemon Verbena jam. Squirl is Jessica Koslow, an LA-based jam maker who uses locally sourced ingredients, many of them heirloom varieties. Her products are all hand-crafted and they are just beyond belief. You can find them in L.A. at Broome Street General Store and Proof Bakery. Her apple butter kind of blew my mind. Take a taste:

It’s not too sweet with just a minimal amount of fair trade organic cane sugar, and is made with Gravenstein apples that are slowly cooked for six hours until rich and concentrated. It’s going to be my new go-to hostess gift—and will also be heading back east on my next visit to see family as I have such a hard time finding great locally produced products that will travel. In the meantime, it is the only sanctioned jam I’ll use in my toddler’s peanut butter and “jelly” sandwiches, made with love…


  1. We also have small people with big jam demands in our family. I tried to foist the cheaper TJs stuff on them, thinking they wouldn’t notice and thought, why serve such special goods to a perhaps unappreciative audience. WRONG. Even the under-5 crowd refuses to go back. They got a kick out of stopping by the new Squirl HQ on Virgil, too. We might have to add a line item just for Squirl and Valerie jams into our food budget.

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